This Is Not a Side Hustle
This Is Not a Side Hustle
A Founder's Statement by Ben Beveridge | Good Hands | July 2025
Ben Beveridge | Proconsul
Plains North Capital
ben@proconsul.ca
proconsul.ghost.io
Most service businesses start with a tool belt and a few jobs.
Ours started with a question:
What would it take to give a senior homeowner complete peace of mind — without needing to chase, remind, or negotiate?
That question built the business.
Good Hands didn’t begin in the trades. It began in trust.
We didn’t chase contracts. We built care.
We didn’t market to everyone. We protected the few.
And we didn’t scale until the foundation held margin — month after month, member after member.
Why This Isn’t a Side Hustle
Because it can’t be.
This isn’t spare time work, random pickups, or a little extra cash from the truck on weekends. It’s operational infrastructure for people who depend on reliability.
- Seniors who leave town for the winter.
- Business owners whose insurance depends on compliance.
- Families who’ve watched contractors ghost or overcharge their parents.
A side hustle flakes.
A care utility shows up.
That’s the difference.
Why We Built It Backwards
Because the normal way doesn’t work here.
You can’t fix rural trust issues with gig apps.
You can’t fix scheduling chaos with freelancers.
You can’t fix flaky contractors with more ads.
So we flipped it:
- Profit first — because margin is the only thing that guarantees service continuity.
- Membership only — because priority can’t be promised to everyone.
- Admin leadership — because ops bottlenecks kill delivery speed.
- Family operators — because when someone’s in your driveway, they should be known.
And then we held the line.
No ads.
No pitch.
No public work.
Just members, margin, and a mandate to protect.
What Happens Next
This isn’t a trial. It’s a prototype.
Watrous and Manitou Beach are the proving ground. If you’re in — you’re part of the build. If you’re not, you’ll see it expand.
Because the model works:
- Low churn
- Strong referrals
- Premium retention
- Margin without micromanagement
We will replicate. But we will not dilute.
No growth at the cost of service.
No expansion without capacity.
No clients without commitment.
This business will outlast the contractor that no-showed.
This business will out-serve the ad that overpromised.
And this business will outlive the founder — because it was structured to survive without me.
The Statement
I did not build Good Hands to stay busy.
I built it so this town would never need to wonder who to call again.
And now it’s built.
It runs. It serves. It scales — carefully.
If you’re reading this as a founder: take the time to do it right.
If you’re reading this as a member: thank you for being part of what works.
This is not a side hustle.
This is rural infrastructure.
You’re in Good Hands.
B