Why We Don’t Advertise
If you’re reading this, it’s probably because someone told you to.
Ben Beveridge | Good Hands | July 2025
We don’t buy Facebook ads.
We don’t run radio spots.
You won’t find us offering discounts, pushing promotions, or hanging signs.
Not because we’re secretive.
Because we’re selective.
Good Hands isn’t trying to scale through noise.
We scale through trust.
And trust is not an audience game. It’s a systems discipline.
It starts by saying no to the wrong requests — and yes, slowly, to the right ones.
Membership Is a Capacity Contract
Every Good Hands member is a commitment.
Not a customer. Not a one-off.
A real person, with a real property, and real expectations —
That we’re agreeing to meet. Not once, but repeatedly.
Advertising breaks that.
Because the moment you invite the general public, you trigger one thing:
Unqualified demand.
And that’s the death of consistency.
We don’t want one hundred new leads.
We want the right fifteen. Ones we can serve properly, continuously, and calmly.
Capped Membership = Kept Promises
Ask anyone in trades or service work what causes burnout.
It’s not the work. It’s the flood.
A hundred calls in one week.
Seventy texts by Tuesday.
Three emergencies at once — and no system in place to filter them.
We don’t let that happen.
Because Good Hands caps its total memberships by operator availability and geographic coverage.
If we don’t have margin in the schedule — we don’t sell another slot.
That’s not scarcity marketing.
That’s structural integrity.
And that’s why our members get a real response time.
That’s why we don’t ghost.
That’s why we don’t miss appointments.
We protect the system so it can protect them.
The Best Marketing Is an Unbroken Promise
Let’s call it what it is:
Advertising is noise.
Word of mouth is proof.
Every Good Hands member brings another — eventually.
Not because we offer them a kickback.
Because we’ve solved a real problem in a market full of letdowns.
A neighbour sees the result.
A business hears about the fix.
A snowbird tells a friend.
And just like that, the system grows. Organically. Reliably. From the inside out.
No budget. No campaign. Just trust on display.
Exclusivity Isn’t Elitism. It’s Accountability.
We don’t say “no” to the public to act superior.
We say “no” because every “yes” is a contract.
Every yes is an open service loop.
Every yes is a human name on a real property we now need to monitor, care for, and document.
When we say you’re in Good Hands — we mean it.
And we don’t dilute that promise just to chase another dollar.
What This Means for You
If you’re reading this, it’s probably because someone told you to.
That’s how 90% of our members come in.
Quietly. Carefully. With a clear referral from someone we already serve.
And when we take you in, you get:
- A system that isn’t stretched
- Operators who aren’t rushed
- Service that isn’t guesswork
- Attention that isn’t split
This is the difference between having a contractor and being part of a care utility.
We’re not trying to grow fast.
We’re trying to serve right.